Persuasion.

Do you think the new generation of cult leaders will be as easy to spot as the old ones? I think they're going to have to "hip-up" their look a little to draw in the kids. This could be difficult in order draw in the most amount of people with out going towards one specific sub-culture.
Going with this vague hipster look with a tucked in button down shirt and black jeans is a good start. That god-awful, unsightly, design tie to distract and hypnotize the raver crowd. He's also got a necklace halo thing that says "I have a good aura" to the earthy crowd.
There you go, now it's time to walk out into the world
and cast your nets Mr. Our generation cult leader man.